Alterna Caviar Anti-Aging Replenishing Moisture Shampoo attracts, retains and rebalances moisture while protecting color, and improving the overall performance of dry, brittle hair. Formulated with Seasilk, Color Hold and UVA/UVB protection to shield from color fade, daily stresses and future damage. Incorporates Alterna's Age-Control Complex that includes caviar extract, vitamin C and cytokines for stronger, healthier, younger looking hair.