Whether your hair is brown, blonde, or neon pink, fading color is a total drag. While most shampoos dull color over time, this protective formula maintains hair’s vibrancy while actually increasing the radiance and intensity of your color. The sulfate-free cleanser features okara extract, derived from soybeans, to repair and nourish dry hair. Witch hazel extract helps maintain color intensity, so you can rock your chosen hue for longer. Gently cleanses while maintaining color vibrancy Helps resist color from fading Deeply repairs and restructures