Extend the vibrance of color-treated hair-as only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can't-resist fading. Keeps hair color vibrant longer Protects color-treated hair from damaging effects of sun, water and environmental stresses Leaves hair silky, soft and shinySave money and plastic when you buy a litre. Litres cost 25% less per ounce* and use up to 37% less plastic than a regular size bottle**.*Based on suggested retail price. How to find price per ounce? Divide the price of the bottle by the number of ounces of product it contains. **Comparing one litre against its equivalent of five 200 ml bottles.